The Rise of Gender Neutral Clothing

Why Clothes Don’t Need a Gender

Let’s be honest, most people grow up believing that clothes are either for boys or girls. Blue vs. pink. Shirts vs. blouses. Pockets vs. fake pockets. But what if we told you clothing wasn’t born with gender?
It was simply made –  to cover bodies?

Gendered fashion is something society decided later, based on what was “acceptable,” “attractive,” or “appropriate” for each gender.
But if clothes could talk, they’d probably just say: “I’m fabric. I’m stitched. Wear me if you like me.”
Today, a growing number of people, especially Gen Z, are unlearning the rules and reclaiming fashion as something personal, not pre-decided. And honestly, it’s about time.

What Even Is Gender-Neutral Clothing?

Gender-neutral (or genderless) clothing doesn’t mean boring basics or shapeless sacks.
It means freedom. It means clothing that isn’t assigned to a gender, but designed with fit, expression, and functionality in mind, whether you’re male, female, non-binary, or couldn’t care less for labels.

At Balav, we don’t design “for men” or “for women.”
We design for people who want to wear cool, confident clothes.
We design for energy, movement, and intention. Not gender markers.

Your shirt doesn’t need to “prove” your identity. Your pants don’t need permission slips from gender roles.
Fashion is self-expression. And self-expression doesn’t need a pronoun.

But Wait.. Isn’t Genderless Fashion Just Oversized Menswear?

Honestly? It started off that way. A lot of genderless fashion borrowed from men’s closets, bigger silhouettes, neutral tones, and boxy fits.
But at Balav, we don’t believe in just repackaging menswear as “unisex.” That’s not freedom, that’s laziness.

Instead, we ask:
What does the body need? What does the soul want to say? How can we give it shape without boxing it in?

Whether it’s drawstring parachute dresses, baggy cargos, or utility shirts with dog hooks instead of buttons, every piece is designed to move with you. To make you feel like you. Not some version of you someone else decided was acceptable.

Why Gender-Free Fashion Just Makes Sense

Design doesn’t have to be pink or blue.
Fabric doesn’t know your gender identity.
A zip doesn’t care if you’re a man or a woman.
Clothes are not about who you are supposed to be. They’re about how you feel when you show up.

And yes, going gender-free also helps brands waste less:

• No need to double up on “his and hers” patterns

• Less inventory, more intention

• Timeless over trendy

But for us, it’s not about the math.
It’s about the message.

So… Who Can Wear Balav?

Everyone.
Anyone.
You.

We make clothes to help you feel powerful, not pretty.
>We make clothes to hold space for your identity, not define it.
>We make clothes that let you decide how loud or quiet your statement should be.

Because here’s the truth:
Clothes don’t have gender. People do.
And sometimes, even that changes.
So why should your wardrobe stay stuck?

Where We’re Headed

As conversations around gender, identity, and self-expression keep evolving, so will fashion.
And that’s a good thing.

We’re not here to follow the rules.
We’re here to rewire them.

This isn’t just a brand.
It’s a belief system.

>In comfort.
>In movement.
>In style without segregation.

So next time someone asks, “But isn’t that a man’s shirt?”
Just smile and say,
“It’s mine.”