The Art of Everyday

Finding Beauty in Ordinary Spaces

I’ve always been obsessed with small places.
Not concept cafés.
Not Pinterest studios.

The tiny, almost invisible spaces we walk past every day.
The Indian barbershop is one of them.

Because somehow, while the world is busy neutralising everything with white walls, clean fonts, and beige lives, these places are still full of colour.

Real colour.
Peeling green paint.
Old wooden doors.
Mirrors that have seen generations.
Bottles arranged by habit, not aesthetics.
A chair that’s held thousands of people in different versions of themselves.

Honesty as the Starting Point

This shoot started there.
Not because it’s “aesthetic”.
But because it’s honest.
And honesty has always been the real luxury.

A barber doesn’t just cut hair. He studies you.
>Your face.
>Your bone structure.
>Your posture.
>Your energy.

He removes what doesn’t belong.
Sharpens what it does.
He doesn’t impose a style; he reveals one.

 

Menswear as Craft, Not Decoration

That process is exactly how I think about menswear.

At Balav, men’s clothing is not about decoration. It’s about design that responds.
To how you stand.
>How you move.
>How you enter rooms.
>How you live.

Menswear that isn’t loud but is felt.

So we dressed Subojeet in muted, grounded tones — browns, worn blacks, softened neutrals.
Colours that don’t fight the space but speak its language.

The silhouettes are controlled, intentional, and functional.
You don’t notice them first.
You understand them slowly.

In the fall of the fabric.
>In the structure.
>In the details you only see when you come closer.

Fashion in Real Life, Not Moodboards

Inside the shop, while a real barber continued his work, nothing was staged.
Fashion didn’t interrupt the space.
It became part of the ritual.

Clothes sharing air with scissors, mirrors, fans, and conversations.
This is where menswear actually lives, not on moodboards, but in rooms where people show up as themselves.

Craft, Contrast & Identity

Around that stillness, moments of contrast appear.
Henna, in the barber chair.
A figure in the doorway.

Not to steal focus, but to shift the rhythm.
To remind us that everyday spaces aren’t static.
>They evolve.
>They absorb.
>They hold many identities at once.

But the soul of the story remains the man, the craft, and the space.

For places that still have fingerprints.
>For crafts that shape identity quietly.
>For menswear that isn’t trend-driven but life-driven.

Every day is where style is built.

Because style is not created on special days.
It is built into the everyday ones.

And every day, when you really look at it,is already art.

Credits:

Shot by– India Bharadwaj
Creative Direction – India Bharadwaj, Vaishnavi Bala
Models – Subojeet Maity, Henna
Makeup Artist – Bhakthi
Styling – Pari Sajnani